Because entertainment is an integral part of our daily lives. So it's a sure-fire way of making a connection with any target audience.
Entertainment touches everyone. From movies, TV shows, music, comedy and best-selling books… to computer games, how-to videos, sport and talking books. It's fun, universal, relevant and engaging.
This means that Entertainment provides brands with a unique short cut to consumers in an increasingly fragmented media and promotional environment.
And cost conscious consumers are increasingly spending more time at home so there's lots of opportunity for brands to give them the entertainment they crave…and its a creative, yet cost effective, alternative to deep cut price promotions.
The success of our past promotions show entertainment content is one of the most powerful, flexible and cost effective promotional tools available to marketers.
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